To use WineBottler, just download a Windows EXE, then drag and drop it onto the WineBottler app. You can install them in a fake C: drive located by default in your home folder, just as you would on Linux, and run them from there easily. However, if you want to create a standalone application bundle (so that you can give a Windows program to a fellow Mac user, for example), WineBottler will create a separate bundle with Wine included inside, so your friend doesn't have to have Wine installed the app acts just like any other OS X app.
Note that just like in Linux, not all Windows programs work in Wine so you'll have to see for yourself if the program you want to convert is compatible. Notepad++ Portable, in the screenshot below, worked great.)
WineBottler is a free download, Mac OS X only.